Near has helped enormously in communicating our ambitions for the whole Crown Estate Regent Street Strategy of public realm improvements. In particular it has promoted our concepts to the necessary wide public and professional consulters in an accessible way that has inspired them more than the conventional tools
Smart retailers know that maximising both online and store offerings helps increase footfall. NearLondon will enable customers to take a virtual tour of our offers before they visit.
Marks and Spencer
NearLondon brings the real West End experience to a worldwide audience and it allows us to give virtual visitors a taste of what we think makes John Lewis special
Near is a well thought-out and consumer-friendly approach to immersive worlds. It’s obviously not a video game, nor a social networking platform, or a virtual shopping platform, but it encompasses elements of all those things in a new way that could redefine how we think about the medium. It’s fascinating to see a new technology that is built from the ground-up to engage today’s cross-channel consumer behavior.